Thank you for reading this post, don't forget to subscribe!
Dermacyd launches campaign with Paolla Oliveira
Media plan includes commercials on open TV and cable channels, as well as merchandising for points of sale and social networks
EMS launched a new Dermacyd campaign created by the agency We and produced by Cine. The film features Paolla Oliveira positioning the product with the slogan “Feel the difference”, emphasizing the importance of intimate care.
The film portrays a woman in her moment of intimate care with Dermacyd. Initially, her identity is not revealed, as she prepares a bath for someone. At the end, Paolla Oliveira is revealed highlighting the care and benefits in everyday life.
The campaign includes commercials on open TV and cable channels, merchandising for points of sale, as well as actions on social media.
Share this content:
×You have successfully registered propmark
×Ready! Now complete the checkout for full access to propmark
×Welcome back! You have successfully registered.
×Unable to sign you up. Please try again.
×Success! Your account has been activated, you now have access to all content.
×Oops! Stripe checkout failed.
×Success! Your payment information has been updated successfully.
