With the slogan “Our Year of Celebrations Can Be Yours”, the campaign features activations in physical stores, influencers and more
To celebrate 2 years in Brazil and the expansion of the brand, PerfectDraft launched the campaign “Our Year of Celebrations Could Be Yours”, in which people over 25 who buy a PerfectDraft beer cooler by June 3rd compete for 1 year of free beer and an experience in Campos do Jordão*.
The campaign will also feature activations at points of sale and in the brand’s physical stores, in São Paulo, Campinas, São José dos Campos and Ribeirão Preto, as well as partnerships with influencers and content production for campaigns on partner channels.
“The innovation process is also linked to solving consumer pain, and we are always attentive to how we can bring intelligent solutions that provide more interactions between our brands and their fans. PerfectDraft brings the best of the beer experience into your home: cracking beer, with the ideal foam and, in the best way, promoting connection between people. This explains our absolute success in sales and user engagement”, says Leopoldo Bertolini, Director of Integration and Innovation.
*Before participating, read the Regulations on the website: mkt.perfectdraft.com.br/aniversarioperfectdraft
