‘Chega Junto’ was developed by the Nova agency
In a new campaign created by the Nova agency, Sebrae presents the brand’s new positioning to speak to the MEI public, through a humorous series of films.
To bring irreverence to the brand’s image and, at the same time, reach the public with assertiveness at opportune moments, the conceptual line of “Chega Junto” brings humor and everyday challenges to the center of the new communication, designed to dialogue with each MEI, from according to your needs, through films and plays that address the adversities and needs of self-employed people.
For this, comedians Evelyn Castro and Estevam Nabote were called, who star in sketches that go through different MEI segments, combining humor with information about the services and products offered by Sebrae.
The initiative, which also focuses on conversion, includes media optimization to expand reach and generate new subscribers in the knowledge trails of entrepreneurs included in the MEI, as well as personalized segmentation with the use of data intelligence to increase the base and impact more people through the method Lookalike.
