The film is being broadcast on open and pay TV, in addition to merchandising
Giovanna Baby launched a campaign for Mother’s Day with the concept of “being a Mother”. Created by Fabio Martuscelli, publicist and journalist at the helm of Martuscelli.co, the brand recreates memorable moments from motherhood to everyday situations between mother, daughter and grandmother.
“The film deeply explores the essence of being a mother, capturing the magical moment in which ‘when a daughter is born, a mother is also born’. With different actresses in everyday moments of motherhood, the film’s proposal is to celebrate motherhood through scenes which portray mothers in memorable moments with their daughters. The narrative, light and emotional, follows the strengthening of the mother-daughter bond, where each stage is a new love story and the mother reveals herself as a true heroine”, explains Fabio Martuscelli.
The film is being broadcast on open and pay TV, in addition to merchandising on Band’s Bora Brasil.
