Esporte will use the company’s technologies to create a connection with fans through the digital world.
A They are gloatinga digitally native company focused on reinventing business through innovative technological solutions, and Formula 1 have just entered into a partnership until 2026 to elevate digital experiences for F1 teams, as well as for fans.
As a first project, Globant, which has more than 29 thousand professionals in 33 countries, will use its expertise and innovative technologies for the content delivery system used at the pit wall, and a real-time streaming solution that it provides to F1 and to interested parties a unique multi-channel media.
Throughout the partnership, F1 will use Globant technologies to make digital connections to help create unique moments in the lives of fans attending Grands Prix, both on and off the track.
Martin Migoya, Co-Founder and CEO of Globant, said: “We are proud to begin working with Formula 1, the most technologically advanced sport in the world, accompanying them in their digital transformation process and offering fan experience. Globant builds technologies that dare to delight and we couldn’t think of a better combination than Formula 1, the competition that challenges athletes to compete at the highest level and delight millions of fans around the world.”
Wanda Weigert, Chief Brand Officer at Globant, added that the company makes technology drive passion and elevate experiences for users and fans. According to Wanda, after working together with FIFAMajor League Rugby and the Los Angeles Clippers in the United States, among other prominent organizations, the new partnership with Formula 1 allows them to continue to show companies globally what they can do for their customers and how much value they can drive in their business.
Jonny Haworth, director of commercial partnerships at Formula 1, said: “This exciting partnership with Globant will help F1 further elevate the digital on-track experience for both fans and teams. F1 has always been at the forefront of innovation and this partnership will allow us to utilize the latest technology to provide fans with the unique experience they deserve.”
Pete Samara, director of strategic technical ventures at Formula 1, said that in a sport with innovation at its core, this new partnership will support F1 in its effort to transform key Information Technology systems in order to better serve the customer base. passionate fans and interested parties. According to the director, this partnership will utilize Globant’s technical excellence and joint commitment to pushing the boundaries of Formula 1 to take the digital experience of F1 events into a new era.
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