Signed by DPZ, the campaign will be publicized nationwide
Ypê announced the launch of a campaign to promote Tixan Ypê X Max, in powder and liquid versions.
The piece, signed by DPZ, aims to enhance the quality and benefits of the new product formulation.
“Tixan Ypê . With this new formula, just put the clothes in the machine and have the guarantee of complete cleaning after the cycle, without the need to previously scrub stains and dirt”, explained Cesar Nicolau, Marketing Director at Ypê.
According to the brand, during development, the opportunity was identified to work with a blend of enzymes that meet the challenge of promoting more efficient washing and which made it possible to increase the percentage of natural ingredients, making the laundry formula more sustainable.
The campaign will be publicized at a national level.
