Executive returns to Brazil to work on the agency’s growth
Maureen Gonzales is back in Brazil after 7 years in New York to work as head of operations at Purpple, aiming to ensure quality in the agency’s growth.
“With all the achievements of recent years, we felt the need for a head of operations to help us guarantee structured quality in the agency’s growth. I have known Maureen for 17 years. Her experience on three fronts (agency, client and vehicle) gives us brings a complete vision that is already adding a lot to our operation”, explains Marcelo Bernardes, CEO of Purple.
In Brazil, he worked at Google agencies and Lew’Lara\TBWA, serving clients such as Nissan, Friboi, Orloff, Bunge, Outback, Adidas, Gatorade and Banco do Brasil. At Wunderman, he served Danone and Nokia, at Leo Burnett, Emirates and Samsung. Also with experience at Agência Click (now Isobar), Tátil Design, Carillo Pastore Euro RSCG and Fischer America.
In New York, the professional worked on Campari’s global marketing team for brands such as Skyy Vodka, Espolòn Tequila, Whiskey Wild Turkey, Mayenda Tequila, The Glen Grant, Appleton Estate, Ancho Reyes, Montelobos Mezcal, and for the Swiss watch brand luxury brand Audemars Piguet, as head of marketing for the USA and Canada.
