The area of communication has transformed rapidly. Therefore, staying up to date is essential. When looking to learn new concepts and improve skills, books are an excellent option. In celebration of Marketing Professional’s Day, this Wednesday (8), a date that honors professionals who work with the creation of strategies to strengthen brands, market experts shared works that marked their careers, generated insights and that every marketing professional area should read. Check out the instructions below:
#1 This is Marketing
Author: Seth Godin
Recommendation: Victor Dellorto, CEO of Deskfy, a SaaS platform that transforms marketing workflow management.
For the executive, the book provides an interesting analysis of brands’ constant efforts to compete for consumers’ attention, especially with investments in media, provoking true reflection by remembering that marketing’s mission lies in solving the real problems of companies. people.
“The work is a reminder that a company must be more than a seller of products or services. A brand must and can go further, taking on the role of storyteller that has a genuine connection with customer experiences and needs. With consistency and authenticity, the author shows us the importance of building narratives that connect emotionally, ensuring a lasting presence in the minds of consumers. I especially recommend it to those who share my vision that the purpose of a company is to keep a close eye on the most latent challenges in the market, as we seek to do at Deskfy by alleviating pain and transforming the reality of marketing teams through technology. ,” shares Dellorto.
#2 The Marketês SAP Key
Author: Carolina Fernandes
Recommendation: Carolina Fernandes, CEO of Cubo Comunicação, communication and marketing hub.
The executive says that the act of communicating means “making something common” and, in marketing, it can be very tempting to use different jargon and technical terms, which can harm the customer’s understanding and, worse, not generate any results.
“My book helps to demystify and translate the technical language of marketing and guarantee effective results, generating even more connection with the customer. It’s a way to make the flow of communication and information more fluid for professionals to be even more assertive in their strategies”, comments Carolina.
#3 Demarket yourself: New marketing doesn’t feel like marketing
Author: John White
Recommendation: João Branco, professor, counselor and former VP of Marketing at McDonald’s.
Bringing new perspectives on the world of marketing, João Branco, considered by Scopen the most admired marketing professional in Brazil, shares in his book ‘Desmarketize-se’, experiences and advice for entrepreneurs and brands to remain relevant in a changing market .
“With Desmarketize-se, I introduce the reader to this change in the market and demonstrate how today’s consumers are interested in another type of marketing, one in which brands truly care about their audience. Between real cases and practical tips, I show the reader how to demarket and delight the customer beyond sales”, highlights João Branco.
#4 The Purple Cow: How to Transform Your Business and Stand Out From the Competition
Author: Seth Godin
Recommendation: Emerson Spina, COO of STANDOUT, the largest digital trade marketing company in Brazil.
For the STANDOUT executive, it is worth reading, as Vaca Roxa is truly inspiring. And he reinforces that Godin encourages entrepreneurs and managers to be creative, to think outside the box and to challenge the norms established in their sectors.
“The idea of the book is that, in a market full of similar products and services, it is essential to find a way to stand out from the competition. Just like the purple cow stands out in a field full of brown cows, companies need to find their own differentiator. To be more than innovative, the company needs to be “different” from others”, highlights Spina.
#5 Platform: The strategy revolution
Author: Geoffrey Parker
Recommendation: Beto Sirotsky, Co-CEO and Co-Founder of BPool, Enterprise Gateway Marketplace established to transform the hiring of marketing services through curation, matching algorithm and an automated workflow.
For the executive, the book, in addition to explaining in a simple and direct way what the marketplace model is, how it works and what it can mean for companies, also provides an interesting analysis of why some models are successful and others not so much. .
“It is an excellent choice for all marketing professionals who want and like to stay up to date with market trends, and are thinking about venturing into the peculiarities of managing marketplaces. In recent years, we have seen several companies investing in the online platform model and being successful, BPool being an example of this, so reading will lead professionals to better understand the model in a broader marketing context and will make them discover new ways of attracting and enchanting customers”, shares the Co-CEO.
#6 Baked In: Creating Products and Businesses That Market Themselves
Author: Alex Bogusky e John Winsor |
Recommendation: Caio Machado, executive director of Curious, a boutique advertising agency that combines data and creativity to articulate culture, behavior and business.
For the director, the work is essential for all marketing professionals looking for a more contemporary perspective on the industry and the marketing market.
“This revolutionary book highlights the importance of integrating marketing strategies directly into the products and services offered, rather than treating them as an afterthought. This book was a source of inspiration that helped me understand that marketing is not just about promoting products, but about creating authentic and meaningful experiences for consumers. This consumer-centric approach helped me build a more holistic and effective view of the area, which seeks not just to sell products, but to build lasting relationships with customers with a very clear vision of the importance of valuing creativity, innovation and courage”, he comments. the executive.
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