Campaign will feature digital influencers, street furniture and always on throughout the year
The interactions of consumer families on social media inspired Ampla to create the new campaign for Treloso, identified by the hashtag #momentotreloso.
With the central concept of “leash”, the brand represents a way of seeing the world where fun is everywhere, transforming everyday life into opportunities for play and family togetherness.
The film for TV and social media presents several “leash” moments, highlighting new ways of experiencing the leash. Furthermore, the brand’s jingle returns, highlighting the varied biscuit portfolio. “Treloso wants, in essence, to be present in special moments with lots of fun and games. The campaign encourages occasions where adults and children play together. We reinforce the brand’s positioning, inviting everyone to experience their Treloso Moment”, says Juliana Queiroz, CBO at Ampla.
The campaign will also feature, throughout the year, activations in shopping malls, productions with digital influencers, street furniture and always on.
