Executive will lead the external and internal communication strategy of the group’s agencies and companies
Publicis Groupe announced its new communication structure in Brazil and, as of this month, it will have Paula Ganem as Chief Communication Officer.
The executive will lead the external and internal communication strategy of all agencies and companies in the group and will report to the Chief Operating Officer in the country, Déa Fernandes.
“In addition to seeing the full potential of communication as a business tool, Paula knows the market and culture of Publicis well, as she had a long previous experience with the group”, explained the COO.
The move is part of Publicis Groupe’s transformation process in Brazil to always remain as the main strategic partner for clients, which involves the creation of a Growth & Operations area, led by Déa and which supports the agencies’ growth. The area also has strategy, marketing, revenue management and operations professionals.
“We are in a profound process of transformation so that we are increasingly perceived as strategic partners for our clients and it is great to know that we can count on talents that we trained here, and who are now returning home, on this journey”, added Déa.
At WPP for three years, Paula Ganem worked as Head of Marketing and Communications for the VML Group. Previously, she spent seven years at Publicis Groupe, taking care of all the company’s institutional matters and communications for the Publicis and Sapient agencies.
A journalist by training, Paula has a postgraduate degree in International Journalism and an MBA in Marketing and has worked at Globosat, Selulloid Ag. Y&R and in the main vehicles that cover the advertising trade.
