Owner of internet memes and two-time winner of the Meme Awards, Pin has a new challenge: living with his own mother who became a great influencer on social media. With plenty of fun and humor, the Cold spot launches the Mother’s Day campaign, featuring Pin’s mother as the protagonist. Until May 12th, the action will have exclusive offers, flash coupons, different payment conditions and, of course, wise advice when it comes to giving gifts to mothers.
“We hope that consumers enjoy not only the valuable tips, but also the good humor and irreverence of Pin’s mother. Just like her son, our protagonist of this campaign arrives to engage on social media and delight the brand’s followers”, celebrates Mariela Barreira, Marketing Manager at Grupo Casas Bahia.
The campaign was created jointly by the Casas Bahia Group marketing team and the Pullse agency. For those who want to follow this new influencer’s networks, just access the Instagram profile (@amaedopin) and interact.
PIN Actions
Pin can be considered the king of the internet in Brazil, it participates in different situations and was one of the first digital characters. Ponto adopted the Penguin as the basis for everything, from the logo to the language and approach. It’s no wonder that Pin is the administrator of social networks.
The influencer always brings lots of jokes, memes and good promotions for his followers. Check out some other actions and events that Pin participated in.
MemeAwards
Pin, Ponto’s brand persona, participated in the award ceremony in the category ‘Best Community’which included important competitors in the sector.
Pin on Carnival
This year, Pin went to enjoy the São Paulo Carnival with the crowd.
Pin no show da Madonna
And he wasn’t left out of the pop diva’s show either!
Pin on a date with Camila Moura
Pin wasted no time and soon arranged a meeting with Camila Moura, ex-girlfriend of BBB24 participant, Buda.
@cold spot You know what the father is like. She deserves a special day, right? 🧡 I took @Camila Moura to have a “Princess Day” at Pontofrio and in the end we still enjoyed #BailãoDoPonto 🔊 Oh, and she asked to release the offers in up to 30 fixed installments on the Ponto card and I accepted the request 🤝 📱 Run and enjoy!
♬ original sound – Pin do Pontofrio 🐧
Datasheet
Agency: Pullse
Brand: Casas Bahia
Advertiser: Grupo Casas Bahia
Product: Casas Bahia
Titles: Dedica – Mães Casas Bahia
Length: 1×60′ 1×15’1×30′
National territory
CEO: Allan Barros
CCO: Toninho Correa
Creative Direction: Angelo Campana, Tomoyuki Sato
Creation: Angelo Campana, Tomoyuki Sato
Business and operations: Luciana Zappala and Samuel Wuo
Service: Iara Salomão, Mônica Nadal, Rafaella Costa, Bianca Silva, Tatiane Oliveira and Thalita Santos
Planning: Marcelo Yamauti, Lais Pegoraro, Felipe Mello, Antônio Netto and Higor Pereira
Media: Juliano Fiore, Rafael Collaço, Thamyres Cesar, Isabella Rosati, Carlos Pivato, Guilherme Marrão, Sofia Padoa and Rafaela Cabral
Integrated production manager: Elizabeth Freitas
Image producer: Studio Fly
Service: Júlia Mendonça
Executive Director: Tiago Schenk Director: Thiago Santos Lima Artimonte Assistant Director: Vitor Silva Moreno Gerbaudo Assistant Director: Verônica Bondezan Art Director: Joan Josep Ibars Pallas
Filmmaker: Matheus Mariano
Art assistant: Vinicius Trigo Pereira dos Santos
Object producer: Guilherme Henrique Ferreira
Against the Rule: Vinicius Damico Ribeiro
Costume Design: Gabriela Clara da Fonseca
Make: Marcely Tobias Canero Canaes
Ass.Maker: Marlene Silvestre Domingues Barbosa
Production director: Antonio Manuel Gomes
Producer: Julia Caiuby Novaes Salata
Plateau: Mario Eduardo colombini Gomes
Director of photography: Bruno Zotto
Camera assistant: Cosmo Roncon Jr.
Camera assistant: William Brandão
Video assist: Raul Martins Bittencourt
Logger: Caio Brasca Guerino
Head of Electrical: Cristian Zingraff
Electrical Assistant: Lucas Eduardo de Oliveira
Electrical assistant: Helio de Jesus Dantas
Head of Machinery: Rosivaldo Jesus de Almeida
Machinery assistant: Gildeon Barreto Santos
Machinery assistant: José Warlen Alves Brito
Move: Wilson Roberto de Oliveira
Casting: Vanessa Bruel de Carvalho Albernas Casting: Vitoria Albernás
Sound producer: Fuzzr Audio
Musical direction: Felipe Colenci
Musical production: Felipe Colenci and Gustavo Marques
General production coordination: Rodrigo Ricardo Rodrigues
Service: Andy Alves and Ana Flávia Lopes Monteiro, Carolina Santos and Raissa Kanamaro
Project Management: Andy Alves and Ana Flávia Lopes Monteiro
Finishing: Rodrigo Ricardo Rodrigues, Lucas Correa, Tony Salga, Théo Bass
Client approval: Vivian Zwir, Amanda Assis, Mariela Barreira, Thainara Nunes, Rebeca Campos, Luiz Felipe Moura, Lucas Lima, Rafael Andrade, Itana Oliveira
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