The campaign is signed by Integer\OutPromo and was inspired by the candy tables of the 50s.
L’Occitane au Brésil launched the new products of the Body Jams line with a campaign that has Grazi Massafera and Ivi Mesquista as the stars.
Signed by Integer\OutPromo, the campaign has the concept “Delights of care” and was inspired by the candy tables of the 50s, simulating old TV shows and has 3 short films of 40”, where Grazi and Ivi, with a visual from the 50s, interact with the new products showing that “it’s not to eat, it’s to feel”.
“The campaign seeks to strengthen the sensoriality of the brand’s Body Jams, bringing a more pin up appeal, from the 50’s, which reminds us of a homemade sweet. So, we thought of a concept that explored textures and new fragrances through a playful program, with the ambassadors wanting to eat the product and the announcer saying that it’s not to eat, but to feel. The word “delights” alludes to the taste, translating the concept mainly into digital, as not every consumer goes to the store to buy, and awakening this desire to consume the product as an aspirational attitude”, explained Felipe Carbene, art director at Integer\OutPromo.
In addition to the films, the campaign includes online media and Out of Home at bus stops, in addition to having communication materials in all the brand’s stores in the country.
“The line, which is already a success in our stores, comes with novelties that help us to reinforce the brand’s proposal to bring, inside and outside the bath, innovative textures that stand out for their personality in the beauty market. With the extension of Acerola Body Jams and Pomegranate Bath Gelatin, we developed new sensorial with these very Brazilian fruits that fit perfectly for the summer. The news comes to reinforce our brand pillar, mixing the quality of French cosmetics with Brazilian ingredients, bringing even more options for the moment of self-care” reinforced André Abramo, Head of Brand Communication at L’Occitane au Brésil.
The line has Acerola Hydrating Deodorant Body Pulp, Acerola Perfumed Deo Colony Spray and Pomegranate Body Soap Bath Gelatin and can be found in the brand’s physical stores and e-commerce.
