Agência Maria São Paulo signs digital communication for a line of anti-aging products with the motto ‘Of course it’s Clinique’
Clinique debuts another advertising campaign in Brazil. This time, the cosmetics brand chose the singer Ivete Sangalo to star in the communication of the anti-aging product line under the motto ‘Of course it’s Clinique’. The first film with the singer will promote the launch of the perfect anti-aging combo, with two new products: the Smart serum and the Smart Eye anti-wrinkle cream.
According to Mariana Seta, director of Clinique Brasil, the brand has high expectations in the Brazilian market and in the growth of beauty, and focuses its communication strategy on local campaigns to get closer to the Brazilian consumer. “We wanted a charming campaign with a person who reflected the beauty of the Brazilian woman and that our consumers recognized themselves in her. That’s why we chose Ivete Sangalo, this powerful woman who represents this Brazilianness and the skin of our consumers so well”, says Mariana.
The digital campaign was developed by the Maria São Paulo agency and will be activated on all the brand’s channels. “It will be the biggest campaign that Clinique Brasil has ever done”, highlights Mariana. The campaign concept reflects the brand’s special moment in the country. “With Ivete, the proposal is to consolidate Brazilianness, working on Brazilian attributes and culture within the brand”, says Larissa Andrade, CEO of Maria São Paulo.
