In 2024, the agency predicts an 80% growth in its revenue
Retail Media announced the arrival of Mário Leão as a new partner and leader of the agency’s commercial area. This will be the executive’s second stint at the company — in 2020, Leão took over the commercial department, a position he held until 2022.
Mário Leão was commercial manager at TV Band between 2009 and 2013, then spent a year at DMS and then in national commercial management at Ativa. In April 2017, he was invited to structure the commercial department at b.drops, where he stayed for three years.
The CSO position is new in the Retail Media structure, and its establishment is a way of highlighting the “C-Level” role that Mário Leão will have in the company. In 2024, Retail Media predicts an 80% growth in its revenue, consolidating the high potential of its current assets.
“I am very happy to return to Retail Media after two years of many achievements at Grupo Bandeirantes. I am confident that, together with other employees, we will achieve the goals and objectives set for 2024 and implement new expansions for the coming years”, said Leão.
