The strategy includes broadcasting on TV, radio jingle, urban furniture and social networks
Deline announced a campaign to launch corn-flavored margarine. Created by Africa Creative, the film stars Elba Ramalho and Márcio Victor (Psirico).
With the slogan “Deline Milho, those who love it, prefer it”, the piece brings a sunny and cozy atmosphere, referring to this ingredient so popular in the Northeast and its combination with the brand’s new flavor.
“The campaign, produced in partnership with Africa Creative, illustrates the message we want to convey with this launch, on a journey through the Northeast that highlights the new flavor and values regional cuisine that has corn as one of the main ingredients”, says Marina Secaf, executive marketing manager for the Spreads category at BRF.
The strategy includes broadcasting on TV stations, amplification on social networks, as well as a jingle on radio stations in the North and Northeast and urban furniture.
