“Vai de Lupo” is being promoted on social media and will be broadcast on open TV, OOH media, among others
Lupo announced the “Vai de Lupo” campaign starring Fernanda Lima, the brand’s new ambassador, created by OD Brasil, in partnership with production company Sarça and Lupo’s marketing team.
The film highlights the brand’s differences and commitment. “We want to convey a message of trust, comfort, affection, family, style and authenticity; and Fernanda Lima perfectly embodies this message. We are very excited to have her on our team”, says Carlos Domingos, founding partner of OD Brasil.
“I have always used Lupo and I love the comfort that the brand provides. Being part of the campaign made me feel at home, with a feeling of warmth and familiarity”, says Fernanda Lima.
The campaign strategy began on social media and will be broadcast on open TV, OOH media and will also illustrate point-of-sale materials.
