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Paramount Pictures and Beach Park team up for new film campaign
![Philips Avent encourages support for mothers in new campaign]( "Paramount Pictures and Beach Park team up for new film campaign 4")
‘Imaginary Friends’ strategy includes activations for influencers and the presence of voice actors
Paramount Pictures and Beach Park have teamed up to promote the film ‘Imaginary Friends’, which will be released on May 16 in Brazilian cinemas.
As part of the marketing campaign, Paramount took influencers, journalists and exhibitors to Beach Park, in Ceará, with activations for the national launch and the presence of voice actors Giovanna Antonelli, Murilo Benício and their son Pietro Antonelli.
Guests participated in a happy hour on the seafront, went down the first musical waterslide in Latin America and received a special video with animated characters, as part of the strategy.
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