New features free activation for children at Shopping Eldorado
Ana Maria presented a new brand identity and the arrival of Turma de Amigos with an action at Shopping Eldorado, in São Paulo, in which different activations represent each of the new characters.
Ana Maria’s look now features elements that capture the essence of being a child. And the Gang of Friends arrives with Caju, Beta and Luca to keep the character company.
“The brand is always attentive to the needs and desires of consumers, innovating and evolving products, but this time we seek to take this innovation to the brand’s identity, creating a younger and more fun look for the character, without leaving out the essence of In addition, we added new characters to the game, with the arrival of Turma dos Amigos, thus making the game time complete”, explains André Ramello, marketing director at Bimbo Brasil.
The new features are present in the Ana Maria space, at Shopping Eldorado, which will be open to the public until May 30th, with free entry for children between 5 and 12 years old.
The space has activities such as puzzles, a climbing wall, painting, creating instruments and an area where they can become dumpling chefs.
“At this time of rebranding, we brought special activities dedicated to children with the aim of creating a connection not only with the brand, but mainly with Ana Maria and her group. Furthermore, we value the accessibility of the project and the thorough training of the team “, highlights Alessandra Vieira, production director at Y’All, the agency responsible for the activation.
