New brand was developed Design Absoluto and had the support of consultancies Keenwork and TM20
‘If there’s cleanliness, there’s Limppano’. With this motto, Limpanno is announcing its new visual identity to the market.
Now, the company is bringing to packaging displayed in supermarkets a logo with a younger aesthetic, in tune with the dynamism of everyday life and the essence of a welcoming home full of life.
“We focus on consumer habits, are well aware of trends and seek to develop products with technology and innovation to meet the needs of our customers. The same rationale can be applied to choosing a rejuvenated identity, which reflects the evolution of company, in addition to our more direct connection with the new generation of consumers – this, of course, preserving all of our history and reputation built over more than 60 years in the market”, explained Claudia Bandeira, Marketing Manager at Limppano.
The new brand, developed by Design Absoluto, is minimalist and has the company name applied to a blue background, written in white. The dot of the ‘i’ was replaced by a star, which is born from a line and ‘crosses out’ the letter diagonally.
The graphics, in line with the letter ‘m’, refer to the cleaning movement, also bringing the visual reference of a house and making it easier for consumers to identify the brand name on the packaging.
The process was based on a market and consumer study carried out by the consultancies Keenwork and TM20 over three years.
