A Bauduccoone of the most valuable and consumed brands in Brazil, joins the Netflix and Shondaland to launch an exclusive line of products and recipes inspired by Bridgerton, one of Netflix’s biggest hits. The third season of the series will be divided into two parts of four episodes each, Part 1 premiering on May 16, 2024 and Part 2 premiering on June 13, 2024 on Netflix.
To bring the Bridgerton universe to real life once and for all, Bauducco has also prepared several activations, including an immersive experience at Casa Bauducco on Av. Paulista, in São Paulo (SP), which will also have decoration inspired by the series, from May until June 2024. The ‘Irresistible Encounter’ campaign was signed by GALERIA.ag.
The special edition of Bauducco Choco Biscuit, a product that combines a crunchy cookie and a chocolate bar, features an exclusive icon, a crown, which is the face of Bridgerton royalty. This item is available in a giftable version in the main retailers in Brazil (suggested price: R$ 19.90).
Casa Bauducco units also have a limited edition of gift items, such as the Palmier Chocolate Rubi (suggested price: R$ 49.90) and the Casa Bauducco and Bridgerton Red Fruit Muffin, the latter being presented in two packaging options, single R R$12.90 and gift packaging with three units R$39.90.
The café also has themed surprises on its menu: Bauduccino with red fruit jelly and Bauducco Choco Biscuit with whipped cream (R$26.90); and Slice of Panettone or Chocottone with red fruit jelly and Bauducco Choco Biscuit (R$24.90).
What if you could live an experience in London inspired by the series? Consumers who purchase Bauducco products during the period from May 2nd to July 3rd will be able to participate in an exclusive promotion at official platform from Bauducco.
The promotion stands out in traditional points of sale, Bauducco Lojas and Casa Bauducco, with promotional materials, and a notable presence in strategic locations. It will be a promotion with instant, weekly prizes and the final prize of a trip with a companion to London, England, where Bridgerton is set. To participate, simply register the purchase coupon on the official website of the ‘Bauducco Todo Dia’ program.
New recipe with the series’ theme (Photo: Disclosure/Bauducco)
The partnership with Netflix and Shondaland takes place within Bauducco’s “contemporization” movement and aims to strengthen its connection with young audiences. The ‘match’ was instantaneous, after all, Bauducco and Bridgerton are extremely devouring phenomena, they address contemporary narratives and value the feeling called family. The partnership is also the first unified project of the love brand Bauducco and Casa Bauducco, a coffee shop franchise network with more than 160 stores throughout Brazil, which integrates portfolio, campaign, promotion and activations.
“At Bauducco, we are driven to create experiences. Therefore, our team truly immersed itself in the Bridgerton universe and, as a result, we have an ideal portfolio for all fans: those who are going to ‘marathon’ the new episodes, those who want to enter this atmosphere or those who would like to give someone a gift special with an exclusive item. Furthermore, we are proposing a complete consumer journey, from products that can be consumed at home to experiences at Casa Bauducco and Bauducco Lojas”, guarantees André Britto, CMO at Bauducco.
According to the executive, ‘Encontro Irresistível’ brings a 360º campaign that goes from digital to retail, seeking presence in all points of contact with the young target and bringing the Bridgerton atmosphere to Casa Bauducco units, with the universe of series materializing in real life. To develop the entire campaign, activations and promotions, Bauducco had a partnership with the agencies GALERIA.ag, Ampfy and Bullet.
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