The concept’s mission is to democratize access to knowledge about skin care
Neutrogena presented its new positioning in the Brazilian market, with the aim of promoting skin vitality.
The concept “Enhances the vitality of your skin”, launched globally by the brand, has the mission of democratizing access to knowledge about care and improving vital signs for all skin types, reinforcing that hydration is essential for everyone, demystifying the idea that only dry skin needs care.
“We understand that skin health is fundamental to people’s quality of life. With this new positioning, we reaffirm our commitment to providing scientifically proven solutions, backed by dermatologists, to protect and promote skin vitality for all our consumers,” highlighted Sabrina Tichauer, director of Skin Health at Kenvue, the company responsible for Neutrogena.
The change takes place alongside the launch of the campaign for the Hydro Boost moisturizer line, which reads “This is a Question of Hydration” and focuses on the benefits of the active Hyaluronic Acid, present in the line.
