Signed by the Gallery, the piece promotes the new Tasty and CBO formats and includes OOH advertising, radio, TV and digital merchandising
McDonald’s introduced “Sauce Squares”, the new sizes and formats of the chain’s Tasty and CBO sauces.
To promote the news, Méqui announced the launch of a funk parody, “Manda o Quadradão de Molho”, on the main platforms and social networks.
The song is also the soundtrack for the campaign video, signed by Galeria, which shows a group of friends enter the restaurant and “send a square of corn” with different sandwiches, McNuggets and McFries.
“There’s nothing more iconic than Tasty and CBO’s sauces, our fans love them, and they’ve been asking for a while for us to come back with blisters and other formats so they can eat them with any other item on the menu. So we decided to bring them in style. , with the Quadradões in the funk rhythm of the 2000s. With this new format, everyone will be able to share the sauces with friends and enjoy the full flavor of Méqui even more in everything they want, in the mixtures and mequizices they find best”, he highlighted Sérgio Eleutério, Marketing Director at McDonald’s in Brazil.
In addition to video, communication also includes out-of-home media, radio spots, merchandising on TV Globo’s Mais Você and Encontro programs, as well as digital strategy, with developments with influencers.
“This campaign celebrates the different Méquizices possible with Tasty and CBO sauces. The customer can make the combination they want: with McNuggets, McFritas, sandwiches, tarts and so on. The important thing is to send the Quadradão de Molho. And the choice of funk to compose the soundtrack brings a hint of humor and relaxation, which are so characteristic of Méqui”, added Rodrigo Marangoni, Executive Creative Director of the Gallery.
