The piece is signed by Africa Creative and is distributed on pay and open TV, digital, social, outdoor media across the country and influencers
Sadia presented the new film for “Promotion 80 years Sadia, Prize Every Day”, a campaign that celebrates the brand’s 80 years.
After “Não Quero Dinheiro”, by Tim Maia, it was the turn of the communication, also signed by Africa Creative, to pay homage to the famous country hit “Pense em mim”, by the duo Leandro and Leonardo.
“To announce the campaign with the biggest prize in history, nothing better than songs that are successful from the north to the south of Brazil and that everyone knows. The choice of these hits aims to generate identification with the public, reinforcing the company’s messages promotion in an authentic and fun way, without leaving the public’s head”, said Luciana Bülau, executive marketing manager at Sadia.
The film aired during the break of the last edition of Fantástico and will be active in various points of contact with the consumer, with actions on pay and open TV, digital, social, outdoor media across the country and influencers.
“To continue the musical celebration of Sadia’s 80th anniversary, the promotional film this time presents a vibrant reinterpretation of the country hit ‘Pensa em Mim’, again with lyrics that will not leave the heads of Brazilians, just like this promotion. For us of Africa Creative, it is an honor to be part of this moment and contribute to the biggest promotion ever seen in the history of BRF”, concluded Mariana Sá, co-CCO of Africa Creative.
