Strategy includes film for TV, digital and out-of-home activations
Buscopan teamed up with Rafael Portugal for a new campaign, reinforcing humor as a central element of the brand.
Created by Cafehyna, the area responsible for Hypera Pharma’s brand campaigns and activations, the campaign’s main motivation was to find a person who already had a connection with the Brazilian public. “Buscopan is one of Hypera Pharma’s biggest brands and in the painkillers market, and Rafael Portugal is one of the biggest names in national humor today. Two unique and irreplaceable names. We are super happy with the result of the films and digital content, and with the choice of Rafa, who embraced the project and the campaign with a lot of personality”, says Carla Dias Araujo, director of consumer marketing and integrated communications at Hypera.
The campaign features a TV film and digital activations, both on its own networks and by a team of digital and OOH influencers.
