Project, signed by Ogilvy Brasil, aims to reach new audiences and generate broad knowledge about the initiative
Nescau and Canal Desimpedidos came together with the aim of increasing the visibility of the Nescau Sports League, created to encourage sports among children and teenagers.
The project, signed by Ogilvy Brasil’s Content Nestlé team, also aims to reach new audiences and generate broad knowledge about the initiative.
“We want to take the Nescau Sports League to more and more people. And the Desimpedidos channel speaks in a relaxed and irreverent way, demystifying the complexity of access to sport. This is one of the reasons for the brand’s decision in relation to this partnership”, he stated Valeria Desideri, content creative leader at Ogilvy Brasil.
The partnership features diverse collaborative content, live coverage of events and interactions with posts on social media to enhance audience reach and engagement.
“We are happy with the partnership with Desimpedidos, the NESCAU® Sports League continues to expand to more regions of Brazil and, nothing better than being alongside a channel that specializes in sports and that connects with young audiences to contribute and speak about our purpose”, comments Luana Carvalho, Nescau’s marketing manager.
Some names that were part of this media promotion strategy in the Curitiba stage were Marília Galvão, Menino Tuna and Paulo Vita.
