After the success of the last 100% clicked moisturizer campaign in Brazil, Clinique now chooses ‘Veveta’ to star in the anti-aging campaign under the motto ‘Of course it’s Clinique’. The first campaign with the singer will promote the launch of the perfect anti-aging combo, with two new products: the Smart Serum and the Smart Eye anti-wrinkle cream.
According to Mariana Seta, director of Clinique Brasil, the brand has high expectations in the Brazilian market and in the growth of Beauty, and focuses its communication strategy on local campaigns to increasingly approach Brazilian consumers and their desires.
“We wanted a charming campaign with a person who reflected the beauty of the Brazilian woman and that our consumers recognized themselves in her. That’s why we chose Ivete Sangalo, this powerful woman who represents this Brazilianness and the skin of our consumers so well” completes Mariana.
Filming took place in December, with a creative strategy developed by the MariaSãoPaulo agency. This is a 360 campaign, activated across all brand channels.
“It will be the biggest campaign that Clinique Brasil has ever done”, concludes Mariana. The campaign concept reflects the brand’s special moment in the country. “With Ivete, the proposal is to consolidate Brazilianness, working on Brazilian attributes and culture within the brand”, says Larissa CEO of Larissa Andrade MariaSãoPaulo.
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