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Samsung responds to Apple in “UnCrush”
In a new film, the Korean brand states that creativity cannot be destroyed
A week after Apple apologized for the new iPad Pro campaign, Samsung responded to its competitor with “UnCrush”.
The 43″ film shows a woman entering a scenario reminiscent of the Apple campaign, with destroyed objects next to a press splattered with paint. She picks up a broken guitar and starts playing the instrument following the sheet music, using the tablet from Samsung. The piece ends with the phrase “Creativity cannot be crushed” – creativity cannot be destroyed, in free translation – on the screen.
