MrBeast Burger, the famous global burger chain fromyoutuber MrBeast has finally arrived in Brazil. The Colombian startup Foodology, leader in cloud kitchens, is responsible for bringing the brand to the country, with the ambitious expectation of selling more than 60,000 burgers in the first month of operation.
With more than 3 thousand units spread across the world, Foodology made MrBeast Burger conquer the public’s palate in Mexico, Colombia and Peru. In Brazil, the debut will be in style, with 13 points of sale in São Paulo and 1 in Curitiba . Fans will be able to enjoy the brand’s menu through delivery platforms like iFood e Rap.
Created by YouTube superstar and philanthropist Jimmy Donaldson, better known as MrBeast, MrBeast Burger is the largest virtual restaurant brand in the world, and stands out for its innovative offering and a strong focus on customer experience. With high quality ingredients and unique combinations, which have become its trademark, MrBeast Burger has been quickly gaining recognition, popularity and the taste buds of people from various parts of the world, such as the United States, United Kingdom, Canada, the Middle East and Southeast Asia. .
”We are very happy to announce the arrival of the global sensation brand, MrBeast, in Brazil. We believe that the Brazilian market, recognized for its incessant search for new things and familiarity with viral trends, will embrace MrBeast Burger. More than a simple burger, this experience represents the union between gastronomic innovation and cultural phenomenon, providing our customers with a memorable and exclusive journey”, says Álvaro Cambra López, Country Manager for Brazil at Foodology, a foodtech that creates and operates restaurants for delivery , and controls more than 90 cloud kitchens in the countries in which it operates.
MrBeast Burger was founded in December 2020 by Jimmy Donaldson, who, at 25 years old, is the YouTuber with the most followers worldwide, with 170 million subscribers and, according to Startup Booted, has a fortune of more than 100 million dollars. His channel is mainly dedicated to philanthropy and challenges in which those involved can win large sums of money.
A recent study by Statista, a reference consultancy in market and consumption analysis, reveals that Brazil reigns supreme in the Latin American delivery scenario. An incredible 48.77% of all orders in the region are made by Brazilian consumers. In second place, with 27.07% of orders, comes Mexico, followed by Argentina, which holds 11.85% of the market.
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