With actions created by Globo and Commonwealth//WMcCann, the pickup truck will appear in several models
Chevrolet made its debut in the remake of the soap opera “Renascer”, on TV Globo, with the entry of the New Chevrolet S10 in the plot that surrounds the Jequitibá-Rei farm and signed by Bruno Luperi.
With its presence, the brand aims to connect the public to the context of the characters with actions that began in chapter 100, shown this Thursday (16) and will continue until the end of the soap opera.
Throughout the episodes, viewers will see the pickup truck at important moments in the plot that will take place in the center of the farm that features the characters José Inocêncio (Marcos Palmeira), João Pedro (Juan Paiva) and Sandra (Giullia Buscacio).
The actions, signed by Globo in partnership with Commonwealth//WMcCann, WMcCann’s exclusive division for servicing Chevrolet, will also feature technological innovations and will be distributed at key moments in the soap opera, culminating with the appearance of the New Silverado.
With its presence on TV Globo’s nine o’clock soap opera, Chevrolet strengthens the brand’s consideration and its emotional connection with the public by presenting two of its models in an engaging narrative.
