Created by DPZ and produced by Piloto, the piece highlights the triangular shape of the product
Pizza Hut is presenting its new product, Melts, through a campaign starring personalities such as six-time world champion skateboarder Sandro Dias, gamer Nicolle Merhy and influencer Cela Lopes.
Signed by DPZ and aimed at Generation Z, the piece presents the new menu item that appears in Pepperoni and Chicken&Requeijão flavors. Production is by Piloto.
“We are very excited to introduce Melts to the Brazilian market. This film not only highlights the unique qualities of our product, but also reflects Pizza Hut’s commitment to innovate and meet the demands of young consumers,” said Camilla Ortenblad, marketing director at Pizza Hut.
The novelty arrives on the chain’s menu in two formats, individual and in the My Box combo, with Melts, 350ml soft drink, fries and Pan dough sticks stuffed with Hut Cheese or Pepperoni.
“Melts is a launch unlike anything that Pizza Hut has ever included in its portfolio. And our campaign, following the brand’s bold and nonsensical language, plays with this unknown of the product. It’s about reinforcing the characteristics that make Melts so delicious and creating desire, at the same time as we invite the consumer to discover this new thing. Don’t even try to understand. Give it a Hut!”, concluded Heitor Caetano, creative director at DPZ.
