FutureBrand For Change aims to ensure that ESG is increasingly included in brand strategies
FutureBrand São Paulo opened a business unit that will focus on ESG and regenerative branding. Called FutureBrand For Change, the operation will aim to expand the multi-specialist offer, in addition to preparing brands and businesses for the future.
The new unit will operate on two main pillars: branding, innovability and ESG-oriented culture. The look at branding seeks to incorporate the ESG vision into FutureBrand’s core business – involving deliveries such as strategy, brand expression and experience, internal culture and data intelligence.
The novelty is the consultancy in Innovability (a term that arises from the combination of Innovation and Sustainability) that focuses directly on business strategy.
With this, FutureBrand For Change will be able to support the transformation of companies towards sustainable agendas through planning, impact management, optimization and enhancement of current businesses or the creation of new businesses.
“We want to redesign systems and cultures, transforming the present and future of business. Companies need to take a more leading role in the socio-environmental transformation agenda, in order to also consider the impact generated by their actions. So, our desire is to help them to look at ESG strategically,” said Ewerton Mokarzel, CEO and partner at FutureBrand São Paulo.
