Bob’s, in partnership with Warner Bros. Pictures, launches yet another new Bob’s Play campaign: Batman collectible miniatures. Riddler, Penguin, Catwoman, the Batmobile, Batcycle and the iconic protagonist will be available in all stores on the network starting February 25th.
Raquel Paternesi, Marketing Director at Bob’s, commented on the action:
“This is not the first time that Bob’s and Warner Bros. come together to launch a collection of classic brand characters. “Last year, this partnership resulted in the release of Friends miniatures. The campaign was a resounding success and went viral.”
Over the years, Bob’s has stood out in the market for its toyart collections. Raquel also remembers that fans will have the opportunity to have a souvenir based on the film, which is one of the most anticipated of the year.
“The expectation is that Batman will continue the relationship that Bob’s Play has with the public. There have been several licensing campaigns developed so far, making our brand increasingly representative in this type of action”,complete.
Check out the images of The Batman collectibles:
“Two years of watching the streets as Batman (Robert Pattinson), striking fear into the hearts of criminals, ended up sending Bruce Wayne into the shadows of Gotham City. With only a few trusted allies – Alfred Pennyworth (Andy Serkis) and Lieutenant James Gordon (Jeffrey Wright) — among the city’s corrupt network of officials and important figures, the lone vigilante has established himself as the embodiment of vengeance among Gotham’s citizens. When an assassin targets Gotham’s elite, featuring a series of sadistic machinations, a trail of cryptic clues sends the World’s Greatest Detective on an investigation into the underworld, where he encounters characters like Selina Kyle / aka Catwoman. (Zoë Kravitz), Oswald Cobblepot / aka Penguin (Colin Farrell), Carmine Falcone (John Turturro) and Edward Nashton / aka Riddler (Paul Dano). As evidence begins to come closer to home and the scale of the perpetrator’s plans becomes clear, Batman must forge new relationships, unmask the culprit and bring justice to the abuse of power and corruption that has long plagued Gotham.”
The movie Batman hits the big screens on March 3, however the previews start to be shown on the 1st. The film will mark Robert Pattinson’s first time as the Batman in theaters, in addition to featuring other names such as Zoe Kravitz and Paul Dano. The collection can be purchased in physical stores, on the main delivery platforms and through the Chama o Bob’s app.
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