A NBA House 2024 is about to shake São Paulo (SP) once again. It is the sixth edition in Brazil, and promises to be the biggest of all time. For the first time, the event will be held at Parque Villa Lobos, from June 6th to 23rd, bringing various activities for fans of all ages.
With a variety of interactions, including parties to watch the NBA Finals, live musical performances, basketball games, competitions, special guests and prizes, NBA House is guaranteed to entertain and delight those who love basketball and the championship. The event will also feature an official NBA store, where fans can purchase the brand’s latest releases.
Furthermore, in this edition, the space has an outdoor area, where there is a court, a complete food court and a large screen. Check out some of the spaces and attractions:
- NBA Studio
- NBA Lounge
- DJs and mascot
- Cabine ESPN
- Outer court
- Basketball School
- NBA Store – exclusive products
- Food Park – space with variety of food, TV, green area and big screen
- 3 point contest – baskets and games for fun
- NBA item display – trophies, clothes and accessories
- Replay Center – referee room, where you can see and review the moves, and be a referee for a day
- Wizards Dancers – Washington Wizards dance team
- Anti-Gravity – Houston Rockets dunk team.
The days at NBA House will be divided between Fan Day and Game Nights. ‘Fan Days’ take place on Fridays, Saturdays and Sundays, for the whole family, but without broadcasts of the NBA finals games, allowing the public to enjoy the attractions. Game Nights are game nights where the public comes together to watch the games live. In addition to the games, the public will also be able to have fun with the attractions and programming.
The support of major brands such as Budweiser, Sadia, Popeyes, Ruffles, Gatorade, Hellmann’s, Sustagen Kids and ESPN make the experience even more vibrant and exciting.
Check out the virtual tour.
Tickets for NBA House 2024 are now available on the event’s official website. Children and teenagers up to 14 years old can visit the NBA House, as long as they are accompanied by their parents or legal guardian. People over 14 years of age can attend the event without the presence of their parents or legal guardians, however, with an official identification document and with written authorization, accompanied by a copy of the identity document of the person signing the authorization.
Boteco da Hora H
A Hellmann’s opened the ‘Boteco da Hnot H’, temporary activation, where NBA fans could gather and watch the competition’s playoffs. The space featured games, music and lots of flavor, already Vila Madalena, in São Paulo (SP).
For the six days of Boteco da Hnot H, the brand prepared an environment full of experiences. The public enjoyed live broadcasts on a big screen, DJs during game breaks, rhyming battles with the sport’s stars, games with basket shooting and a beautiful Instagrammable space.
In an interview with Adnews, Rodrigo Visentini, Food leader at Unilever, spoke about the experience of Boteco da Hora H and expectations for NBA House.
“For us, it is a success, as well as for the NBA. It’s a partnership that we’ve had for two years, and I think Boteco represents the purpose physically, with a lot of culture, style, basketball, rap, snacks and in the end, a lot of fun with Hellmann’s. We have been getting closer to the young audience and through the NBA, we are trying to segment the brand more towards this audience. We debuted at the NBA house last year and learned a lot from the house. Now, it’s a much bigger house, with much more experiences and the focus now is on experience, there will be much more Hellmann’s esse ano,” Visentini said.
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NBA House 2024
Date: June 6th to 23rd, 2023
Location: Villa Lobos Park | Av. Queiroz Filho, 1,377, Gate 1 (Cândido Portinari Entrance) – São Paulo (SP)
Tickets: Buy your ticket at official event website
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