The chocolate milk NESCAU and the channel Unhindered signed a strategic partnership to amplify the visibility of the NESCAU Sports League, the largest student multi-sport championship in Brazil, which encourages sports among children and teenagers. The next edition of the League will be held this Saturday (25), in Feira de Santana.
“We are happy with the partnership with Desimpedidos. The NESCAU Sports League continues to expand to more regions of Brazil, and there is nothing better than being alongside a channel that specializes in sports and that connects with young audiences to contribute and talk about our purpose”, comments Luana Carvalho, manager brand marketing.
Signed by the Nestlé Content team at Ogilvy Brasil, the project aims to unite the forces of the NESCAU Sports League and Desimpedidos. Known for its extensive social media reach and ability to engage sports fans in a fun and authentic way, the channel will help reach new audiences and increase awareness of the initiative.
“We want to take the NESCAU Sports League to more and more people, and the Desimpedidos channel speaks in a relaxed and irreverent way, demystifying the complexity of access to sport. This is one of the reasons for the brand’s decision in relation to this partnership”, comments Valéria Desideri, Content Creative Leader at Ogilvy Brasil.
To tell the story of the NESCAU Sports League, highlighting its values and the diversity of the initiative, collaborative content, live coverage of events and interactions with posts on social media will be created. This approach aims to enhance public reach and engagement, bringing more visibility and participation to the championship.
“This partnership not only aims to increase visibility, but also to engage people in a relevant way, creating emotional connections with the brand and encouraging participation in sporting activities promoted by the event. The connection with Desimpedidos was an innovative and fun strategy, which will undoubtedly expand everything that already exists positive in the NESCAU Sports League”, concludes Valéria.
NESCAU and Desimpedidos join forces to promote sport among children and teenagers. (Photo: Disclosure/NESCAU)
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