Signed by Dentsu Creative Brasil, the piece is advertised on open and closed TV and on the brand’s social media
Kayak launched a campaign to celebrate the relaxation and joy of the Brazilian spirit.
The piece, signed by Dentsu Creative Brasil, stars Zeca Pagodinho, who takes on the role of showing a family how the search engine can help them when choosing a destination and organizing their trip without complications.
“Brazil is a key market and we want to establish an authentic and deeper connection with Brazilian travelers. For this reason, we are looking for a person who represents exactly what it means to plan a trip: simple, practical, easy and peaceful, as it is possible to find good flight, accommodation and car rental options in one place”, stated Carolina Montenegro , General Manager and Vice President of Kayak for Europe and Latin America.
The campaign debuted in May on TV Globo, followed by broadcasts on GloboNews, GNT, VIVA, SportTV, Paramount Network, MTV, Nickelodeon, Nick Jr., Warner, Sony, TNT among other channels. In addition, the piece will also be publicized on the brand’s social networks.
“Our creative strategy behind the Vai na Boa campaign was based on creating an authentic story, aligned with the brand’s values and objectives. To highlight the Brazilian essence, the choice of Zeca Pagodinho was fundamental, as he lends his charisma and authenticity to communication, reinforcing identity and expanding appeal to travelers”, added Ricardo Dolla, Chief Creative Officer at Dentsu Creative.
