In recent years, the cosmetics market has seen a growing demand for products that offer greater representation of skin undertones, especially when it comes to foundations. Furthermore, consumers have been looking for light makeup that provides a natural appearance. In response to these trends, The boticario has just launched BB Sense Make B., an innovative BB Cream that adapts to different skin tones.
BB Sense was developed based on adaptive technology research, using pigment encapsulation to adjust to the skin tone of the person applying makeup. Available in four colors that match 24 different shades, the product costs R$89.90 and promises natural and personalized coverage. When applied to the skin, the white color disappears, with the pigment capsules breaking and adapting to the specific tone of the surface.
In addition to offering SPF 40, BB Sense contains alpha bisabolol, which has anti-inflammatory properties, and hyaluronic acid, known for hydrating and combating signs of aging.
“Our objective was to create a product that not only makes up, but also treats and protects the skin, including the most sensitive”, says Mirele Martinez, Makeup Category Director at Grupo Boticário, in an interview with EXAME.
A recent study by Business Research Insights projects that the BB Cream market should reach a value of US$5 million by 2032. With the launch of BB Sense, O Boticário positions itself at the forefront of technological innovation and representation in the cosmetics sector, offering a product that meets the needs and desires of modern consumers.
“We conducted extensive development and application testing with participants of diverse skin tones to ensure Make B. BB Sense met our consumer expectations from the start,” he said.
To promote BB Sense, Grupo Boticário adopted a “digital first“, with 20 hired influencers, in addition to another 400 profiles who will test the product and share their experience online.
* With EXAM information
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