A Visaa global leader in digital payments and official sponsor of Paris 2024 Olympic and Paralympic Games, will connect music, art and culture, taking over the Cour Carrée, at the Louvre Museum, in Paris, for the exclusive show “Visa Live at the Louvre”. Singer and rapper Post Malone will headline the unprecedented performance, which will also feature a diverse group of international music superstars. The unprecedented event will take place on May 28, 2024, at 7:30 pm Paris time and 2:30 pm Brasilia time, and will be the first global real-time show broadcast exclusively on Roblox, at 4 pm (Brasília time).
“Visa Live at le Louvre is an event of many firsts. It is Visa’s first major activation, leading up to a memorable summer in Paris, which will also host the Olympic and Paralympic Games. It is the first concert of its kind on the Cour Carrée and the first in-person global concert streamed exclusively on Roblox. Post Malone’s live performance at the Musée du Louvre and virtually on Roblox provides fans with a unique music, art and technology experience that is innovative and fun,” said Frank Cooper, Visa CMO.
As the curtain rises on an exciting summer in Paris, Visa is excited to push forward the realms of arts, music and culture, embracing inclusivity at every step. Headlining the event, Post Malone is a phenomenon, with 9 diamond certifications by the RIAA and nominated for a Grammy, he is widely acclaimed for his ability to mix different styles.
From the beginning of May, residents of metropolitan France will be able to participate in an online ticket lottery, while the rest of the world will be invited to participate via Roblox. Fans can get the latest information about Roblox’s integration with Visa Live at le Louvre on site.
*Cover photo: Disclosure/Visa
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