The new feature is part of a package of activations that will be led by the brand throughout the days of the festival
Natura announced that it will be the co-sponsor of the Sunset Stage in the edition that will celebrate 40 years of Rock in Rio, which will take place in September this year, in Rio de Janeiro.
The news was announced during an event held this Tuesday (21), at Casa Natura Musical, and is part of a package of activations that the brand will promote throughout the days of the festival.
“For Natura, music is a structuring pillar. For more than 20 years, Natura has had Natura Musical, which supports new artists and these meetings of generations and genres. We have been with Rock in Rio for five years and, together, we combined the desire to build a better, more diverse, more inclusive world… This year, we are going to co-sponsor the Sunset Stage, which is precisely a meeting space for Brazilian music and we are very happy with this news”, said Denise Coutinho, Natura’s marketing director.
The brand’s actions during the event days will be driven by the invitation “What if our body could feel Rock in Rio more” and, in addition to the presence on stage, will also feature other experiences spread throughout the space.
This year, Natura will have a store that will have Natura Ekos products and makeup, a multisensory space on the lawn and experiences in the VIP area. Regarding products, the brand will focus on concentrated moisturizer from Natura Ekos, new lipstick colors from the Faces line, new glitter gel colors and Natura Humor fragrances created by perfumer Verônica Kato.
The brand will also offer, for the second time, a sun protection service with the Fotoequilíbrio line on the Cidade do Rock lawn.
This year, the Sunset Stage will gain a new space within the Rock in Rio lawns and will be the same size as the Mundo Stage which, until then, was considered the main stage of the event. Luis Justo, CEO of Rock World, revealed that Natura will share the stage space with another brand that has not yet been announced.
“For the edition that celebrates 40 years of Rock in Rio, the Sunset Stage takes on new contours, with a stage the same size as the giant Palco Mundo. With the new dimensions, it allows for an even more powerful line-up, in addition to a new location in Cidade do Rock, which is also completely redesigned. Renewing the partnership with Natura, a company that supports initiatives that generate positive impact and shares our ideal of building a more beautiful world, promoting and valuing plurality, adds even more strength to our goals of creating a better world”, Justo pointed out. .
