Campaign, signed by Jotacom, was met with criticism on social media at the time
Conar (National Advertising Self-Regulation Council) unanimously decided to archive the case against Burger King and the campaign with Kid Bengala, launched in February this year.
The piece, signed by Jotacom, was created for the network’s social networks and presented the film with the phrase: “We called Kid BKala, a size expert, to confirm that it’s not a hack, it’s an exaggeration!!!”.
The piece was criticized on social media, with users saying the video was appealing. Days after the release, BK removed both the film with Kid Bengala and the promotional photo from its social networks.
At the time, Burger King stated that the campaign was designed with the sole objective of “entertaining the public, mostly young people aged 18 and over”, who consume the brand.
Jotacom said that, after analyzing the data generated by the video, they chose to remove the material from the air and that the campaign will continue with other characters.
And followed. Days later, BK and the agency brought the Inhuman Doll, played by Bárbara Jankavskim, who has already undergone 26 surgeries to look like the Barbie doll.
