With five Yellow Pencils, the result was better than last year, when the national market won 27 awards
Brazil received 28 Pencils at the D&AD Awards 2024, which ended this Wednesday (22), in London. With five Yellow Pencils, the result was better than last year, when the Brazilian market won 27 awards. This year, the country won 62 finalists, compared to 45 in 2023. The most awarded agency in this edition of the festival was AlmapBBDO, winning two Yellow Pencils (one of them for the film ‘Gerações’, created for Volkswagen, reproduced below) ; one Graphite and four Wooden Pencils.
Next comes AKQA São Paulo with two Yellow Pencils too, one in Graphite and one in Wood. David São Paulo won a Yellow Pencil and four Wooden Pencils. DM9 received two graphite pencils and three wooden ones.
Africa Creative and MRM Brasil each won two Wooden Pencils. Among the producers, Boiler Filmes won a Yellow Pencil along with Almap and Satélite Audio, one for Graphite and the other for Wood.
This year, D&AD distributed 652 Pencils, four of which were Black Pencils, considered the festival’s Grand Prix. They went to: Dentsu Tokyo’s with ‘My Japan Railway’; Marcel with ‘WoMen’s Football’; Apple with ‘VisionOS’ and McCann Poland with ‘WhereToSettlev’.
VML New York was named Advertising Agency of the Year; Raw Materials, the Design Agency; Division, Producer of the Year; AB InBev, Customer of the Year; Serviceplan won Independent Network of the Year, while Ogilvy is Network of the Year.
In 2024, the D&AD Awards received entries from 78 countries for a total of 12,387, the highest number since 2007.
Check out all the Brazilian awards at D&AD below:
Animation
Graphite Pencil for Satellite Audio (in collaboration with Youth and TBWA\Collective) with ‘Ashe Versus’ for Moderna
Art Direction
Graphite Pencil for DM9 with ‘The One Exhibition’ for Leica
Commerce
Wooden Pencil for MRM Brasil with ‘Samsung ThrowBack Deals’ for Samsung (in Acquisition & Retention)
Wooden Pencil for MRM Brasil with ‘Samsung ThrowBack Deals’ for Samsung (on Promotion)
Wooden Pencil for DM9 with ‘Audience Delivery’ for DM9
Digital & Social
Yellow Pencil for AKQA São Paulo with ‘Transparency Card’ for Congresso em Foco
Yellow Pencil for AlmapBBDO with ‘Generations’ for Volkswagen
Wooden Pencil for David São Paulo with ‘Mission: Whopper’ for Burger King
Digital Design
Yellow Pencil for AKQA São Paulo with ‘Transparency Card’ for Congresso em Foco
Direct
Wooden Pencil for Mischief @ No Fixed Address, Easy Mondays and The Maestros with ‘Tip for Heinz’ for Heinz
Wooden Pencil for David São Paulo with ‘The new crown’ for Burger King
Wooden Pencil for David São Paulo (in joint work with David Madrid, Ogiilvy NY and UK) with #TurnYourBack for Unilever
Entertainment
Wooden Pencil for Africa Creative with ‘The exiled team’ for Brahma
Experiential
Wood Pencil for AlmapBBDO with Eart4 for B3 Stock Exchange, UN Global Compact
Graphite Pencil for DM9 with ‘The One Exhibition’ for Leica
Game
Graphite Pencil for AKQA São Paulo with ‘Anitta Squad’ for Garena
Impact
Wood Pencil for AlmapBBDO with ‘Eart4’ for B3 Stock Exchange, UN Global Compact
Wooden Pencil for AKQA São Paulo with ‘Transparency Card’ for Congresso em Foco
Wooden Pencil for Africa Creative with ‘The Autism Journey’ for Vivo
Wooden Pencil for AlmapBBDO with ‘Friendly Shelter’ for Electromidia
Integrated
Wood Pencil for AlmapBBDO with ‘Eart4’ for B3 Stock Exchange, UN Global Compact
Yellow Pencil for David São Paulo (in joint work with David Madrid, Ogiilvy NY and UK) with #TurnYourBack for Unilever
Pharma
Wooden Pencil for Satellite Audio (in collaboration with Youth and TBWA\Collective) with ‘Ashe Versus’ for Moderna
Photography
Wood Pencil for DM9 with ‘The one exhibition’ for Leica
PR
Graphite Pencil for AlmapBBDO with ‘Eart4’ for B3 Stock Exchange, UN Global Compact
Press & Outdoor
Wooden Pencil for David São Paulo with ‘The sticker deal’ for Burger King
Wood Pencil for DM9 with ‘The one exhibition’ for Leica
Production Design
Yellow Pencil for AlmapBBDO and Boiler Filmes with ‘Carl Sagan Message’ for United Nations Global Compact
