PRIO, Brazil’s largest independent oil and gas company, is drawing attention to workplace safety with an exciting new campaign. To remind employees that there is a life beyond work and people waiting for them at home, the oil company launched a series of internal videos and on social media, highlighting the creation of new safety signs made by children of employees who work on board.
Safety is a priority for the company, especially in operations offshore, which are dangerous and require strict compliance with rules. However, familiarity with safety signs and guidelines often causes them to be ignored. To face this challenge, PRIO adopted an affective approach, implementing new safety signs designed by children, which now complement the existing signage on the platforms.
Started in April this year, a month dedicated to security, the campaign was developed by João Muri and Lucas Mendes, editor and Art director at PRIO. The idea is to promote a safe work environment that is committed to preventing accidents. Check out the film below and get excited with us!
PRIO, created in 2015 and with assets located in the Campos Basin, is a pioneer in the recovery and increase in the useful life of fields in production. With a focus on excellence and operational efficiency, the Rio company not only stands out in the oil and gas sector, but also strives to transform Brazil into a more efficient place. Furthermore, it invests in initiatives that promote sport, culture and environmental preservation, showing a commitment that goes beyond energy.
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