L’Oréal Pro Summit 2024 will feature exclusive national and international attractions, as well as brand activations
L’Oréal Produtos Profissionais, with the brands Kérastase, L’Oréal Professionnel and Redken, announces the holding of the L’Oréal Pro Summit 2024 on the 11th and 12th of August, at the Instituto Bienal Pavilion, in Parque Ibirapuera, in São Paulo.
The summit will bring together technology, innovation and trends for the professional industry, on three stages with lectures, talks, master classes, fashion shows and shows, in addition to the national final of Color Trophy Brasil, a coloring competition from the L’Oréal Professionnel brand. During the event, essential soft skills will also be covered within the themes of technology, sustainability, market updates and main trends. In addition, activations are planned with several L’Oréal Group brands in Brazil and partners.
“The L’Oréal Pro Summit is more than an event; it is a vital platform for us to empower hairdressers with the latest innovations, updates and industry trends. We are committed to raising the industry standard and inspiring creative excellence in every professional , in addition to reinforcing the DNA of the three L’Oréal Produtos Profissionais brands”, says Joana Fleury, director of L’Oréal Produtos Profissionais.
The event will be attended by guests and L’Oréal Professionnel’s global ambassadors, Min Kim and Washington Nunnes. The ceremony will be led by singer, songwriter and actress Gaby Amarantos, who will also perform a closing show with Preta Gil.
“We are building a unique experience in the professional beauty market. More than diving into the universe of leading global brands such as L’Oréal Professionnel, Kerastase and Redken, professionals will have access to rich and exclusive content on innovation and trends in the global beauty market . All in the inspiring environment of the São Paulo Biennial, specially prepared to welcome you for two days”, comments Valdeck Junior, CEO of Sallero, the agency responsible for producing the event.
(Credit: Foto de engin akyurt on Unsplash)
