One of Brazil’s most beloved actors, Cauã Reymond finally debuted on TikTok. Responding to an invitation from Aramis, a men’s fashion brand with which he has been in partnership for almost three years, Cauã posted his first video on the platform at the beginning of the week, and has already gained 171 thousand followers.
“I already had an account, but I had not yet published content on this network. When Aramis invited me to activate my profile, I loved the idea! We, who have social media as a workspace, need to be present across the entire digital ecosystem,” said the actor.
In his debut video, Cauã takes part in the quiz “What is the best Valentine’s Day gift with six letters?”. After thinking, he reveals the answer with the brand name. This action is part of Aramis’ strategy to connect with a younger audience, using TikTok, which has become a popular search tool for 64% of Generation Z, according to the survey ‘Using TikTok as a Search Engine’ released by Adobe in this year.
@cauareymond My first TikTok post could only be with Aramis. So, did you get it right? Now you know the Perfect Gift for Valentine’s Day. Find out on the website or in your nearest store. #ThePerfectPresentAramis #Valentine Edition
♬ original sound – Cauã Reymond
Aramis, previously known for its formal tailoring, has innovated in recent years by introducing collections with larger pieces and an urban language. This change aims to attract a more diverse and younger audience, and the collaboration with Cauã on TikTok is a strategic step in this direction. Across all networks, the actor already has more than 20 million followers.
“Research already shows an increasing number of users on TikTok, and when we saw that Cauã had a profile on the platform, we found the perfect opportunity to engage with him in this environment in an unprecedented way. Since its repositioning, Aramis has increasingly activated the public that is most connected with the digital universe and with trends of the moment, and TikTok is an excellent channel for this”, said Bruna Garcia, head of Marketing at the brand.
In the coming days, the actor will continue posting content related to the Valentine’s Day, acting as a fashion consultant for Aramis and helping followers choose the ideal gifts for the date. But, we take the opportunity to make an appeal: #FICAMAISCAUÃ!
* With EXAM information
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