Beatriz Reis, better known as Bia do Brás and former participant of Big Brother Brasil 2024, is the new face of the Ton campaign, the technological solutions and financial services arm of Stone aimed at micro-entrepreneurs.
Before participating in the reality show, Bia worked as a saleswoman in one of the largest shopping centers in Brazil, Brás, located in the capital of São Paulo. Throughout BBB, the sister caught the public’s attention with her performances, with all her exciting energy as a saleswoman, in merchandising VTs for the sponsoring brands of the show. reality show.
The campaign, produced by the agency Greenz and entitled “Ton e Bia, é Pra Vender Todo Dia”, portrays the journey of the Brazilian entrepreneur and seeks to connect with Stone’s customers to reinforce Ton’s positioning, showing how the company’s solutions can helping people in their endeavors.
Check out the video below:
In addition to the promotional film, the campaign, which will run until July, features two more videos that show Bia’s routine as a saleswoman and her fun stories. All films are now published on Ton’s platforms.
The campaign is also promoting special offers for new customers, including coupons for 25% off when signing up for card machines and zero fees on debit, cash credit and Pix during the first three months. See below:
This is not Beatriz’s first advertising campaign since leaving the program. After participating in BBB 24, Bia went viral in an advertisement for the delivery app iFood. In the video “É o iFood do iFood”, created by DM9, Bia appears in silence while enjoying pasta, in reference to her comments about her agitated personality. The campaign was shown during the break of the reality show final, with the call “Brazil asked, iFood delivered”.
*With information from EXAME
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