Neosaldina, Pepsi, Natura and Brahma are some of the brands that will participate in the platform project
Sua Música presented the brands that will be sponsors for its São João 2024 project, which has a 60-day program starting on May 15th. In addition, the company also announced that it will officially broadcast São João de Campina Grande.
Among the team of project sponsors are Neosaldina, Itaipava, Kuat, Natura and Vitarella and, among the activation formats are the platform wrap (website and app), coverage of the main parties, themed boards on social media, personalized playlists, in addition to special content in the ‘Play na Cozinha’ and ‘Get Ready With Me’ sections, in the ‘Talento São João’ competition and in the web series ‘Simbora pro Arraíá’.
For Campina Grande, Sua Música will be alongside Neosaldina, Engov After, Brahma, Pepsi, Natura and Kwai. The company will have an official studio on site, from where the party will be broadcast live, in 4k quality, between May 29th and June 30th.
“This year, our goal is to reinforce our commitment to democratize and amplify the importance and grandeur of this cultural heritage throughout Brazil. Through the São João project and the broadcast from Campina Grande, we will explore all the richness of this festival, in a fun way and with local flavor”, said Marcela d’Arrochella, Partner and Commercial Director of Sua Música.
