New CEO at Mutato, promotions at VML and new director at Dual Mídia, among others
A Mutatedchose a new CEO this week. It will be partner Daniel Cecconello, who will work beside Décio FreitasCOO, and will take the place of Second Passamaniawho founded the agency in 2012 with Eduardo Camargowhich ceased operation in June 2023.
In addition to this, the company also announced the hiring of professionals such as Felipe Muller, ex-Mynd and Spark, who took on the role of executive director of strategy in March; It is Dindi Coelhowho started his career at Mutato and returns to the company as VP of creative.
Mutato’s front line today also includes Tulio Tavaniellidirector of process design; Andrew Simões, head of media; It is Heloisa Vianafinancial director.
Already VML promotions took place in the business area. Titian Gomes e Veruska Fleet become head of client services. Both, who previously held the role of executive business director, will report to the Chief Client Officer, Leo Balbi.
Ticiana worked at agencies such as Publicis, J.Walter Thompson, Loducca, Tribal and Wunderman Thompson. Veruska has worked at Ogilvy, Africa Creative, Terra and Almap.
Now, this week, a former VML took over as new business director at Dual Media OOH. It is about Marcelo Quintela who, at the agency, worked as managing director of OOH media, having also worked at the Newcomm group, Agência Mídia and Plus Mídia.
The executive’s main mission at Dual will be to expand the range of advertisers and company segments that can benefit from the rich portfolio of 200,000 points mapped for OOH actions throughout the country.
Na Future Brand…
…Whoever arrived was Guilherme Lemos, who will be the creative director responsible for the Yamaha account. Lemos has worked for agencies such as Fbiz, Pereira & O’Dell, Loducca, Neogama, WMcCann, XP and Tech and Soul. He worked with clients such as Renault, Americanas.com, Bradesco, Fiat and Jeep, Consul, Brastemp, Google, Toyota, Red Bull, Pepsico, among others.
News on Atenas.ag
A Atenas.ag hired three directors to complete its leadership team. Now, the group now has Paola Bastos, Leonardo Delia Murakami e Soraia Zilocchi. Paola Bastos will assume the role of director of people and culture, while Leonardo Delia Marakami and Soraia Zilocchi will be production directors.
The new directors arrive to add to the leadership team composed today, together with partners Denise Garrido and Quércia Andrade, Miucha Benetti (operations director), Bruna Reti (service director), Rafael Najm (service director), Lu Mônaco (creative director), Roberta Rubini (planning director) and Felipe Glycerio (financial director).
No marketing da Paramount
The marketing team at Paramount Pictures Brasil gained two members: Bruna Maniscalco takes over as partnerships and promotions manager and Pedro Dainezi Novaes as media & digital coordinator.
Bruna had already been part of Paramount Global since 2019, another division of the company, where she worked on the Partner Solutions team and now joins the cinema segment. Pedro has a degree in Advertising from ESPM and has worked for companies such as Warner Media, Discovery, Vivo and Webedia (AdoroCinema and IGN).
(Credit: Photo by Dimitri Karastelev on Unsplash)
