Contract provides for the installation of 627 pieces of equipment, including 327 bus shelters, 28 digital clocks and 272 billboards for information
Kallas Mídia OOH promotes an event in Manaus for guests and public authorities to celebrate the start of the project that involves the installation of urban furniture and signage in the capital of Amazonas.
In 2023, Kallas won the tender from the Manaus City Hall and won the 20-year concession. In the first stage of the project, there will be the installation of 627 pieces of equipment, including 327 bus shelters, 28 digital clocks and 272 billboards (street furniture for information), all with cutting-edge design and technology, designed and designed to meet international standards of durability and delivery.
The second stage of the contract provides for tourist signage focused on guiding travelers to enjoy the charms of the city of Manaus. Street identification signs will be included on poles, walls and walls, direction signs to guide people, directory panels and bibliographic panels (near monuments such as the Teatro Amazonas, to present the history of the place). The pieces intersperse digital and static creations, also dividing themselves between informative and advertising messages.