“Let’s Create Together” features out-of-home videos, brand activations and social media
Epson launched the “Let’s Create Together” campaign, combining innovation and technology to publicize the partnership with singer Shakira, who is the brand’s ambassador in Brazil and Latin America.
With a 360° strategy, with PR, social networks and brand activations, the campaign also includes the production of out-of-home videos, which show giant equipment in tourist attractions in the cities of São Paulo and Rio de Janeiro. The brand took EpiqVision smart projectors and EcoTank printers to strategic points in cities to design and print campaign content. During the activation, it is possible to see a giant EcoTank printing images on the Santa Ifigênia Viaduct and Arcos da Lapa, while a huge EpiqVision smart projector brings the campaign video on two of the cities’ biggest icons, Ponte Estaiada and Pão de Açúcar.
“Our ambassador has been inspiring us positively since the beginning of the partnership. We are leaders in market share in the ink tank printer market with 79.5% according to IDC Q4 2023. We have grown together and the 360° action is a great example of this”, says Marcelo Madi, executive director of sales, marketing and consumer products at Epson do Brasil.
In addition to the OOH videos, made with computer graphics, the “Let’s Create Together” campaign also featured the participation of influencers Gina Indelicada, Nazaré Amarga, Soldado Ferido, Perrengue Chique, Cutucadas, Nana Rude, Xuxanave, Segue a Cami, Caso Família and Gossip is out.
