Strategy aligns elements of Brazilian culture and style, such as outdoor sports and good music
“What goes through people’s heads when they do something insane?” “– Sub Insano, with shredded meat (loka), of course!”. It is with this motto that Subway’s new communication campaign presents the Insano Shredded Meat Sub.
Created by the Dentsu Creative agency, the strategy aligns elements of Brazilian culture and style, such as outdoor sports and good music, with our desire to always pursue our goals and go beyond our limits, for example.
This desire is often translated through a great move or simply by that uncontrollable desire to eat a sandwich “So insanely delicious that it can’t get out of your head”.
The campaign will be broadcast on TV, OOH, Radio, and a digital strategy that includes action with influencers, Social and Cazé TV.