Agency will be responsible for strengthening the brand on social media
CoCreators, an agency of The Content Group, won the influencer marketing account for the Kinder Bueno line. From now on, the agency will be responsible for strengthening Kinder Bueno’s presence on social media, using strategic partnerships with influencers, celebrities and creators to reach a broad and engaged audience.
For this challenge, CoCreators assembled a dedicated team of five professionals, led by Larissa Charnet, the agency’s director of operations, who brings with her experience in digital marketing and influencer strategies.
“We are excited to work with such an iconic brand like Kinder. We will combine a lot of creativity, research, analysis, planning and management
to co-create authentic content and complete influencer marketing campaigns”, says Larissa Charnet.
With a customer-centric approach, the agency aims to strengthen the brand’s positioning in the market.
